You may have heard that clearing your cookies or using incognito mode can make holidays cheaper.
But is it true?
Not really.
Holiday prices don’t normally increase just because you’ve searched for the same holiday several times.
Why do holiday prices change?
Holiday prices can change because of:
- Flight availability
- Hotel availability
- Demand
- Supplier price changes
- Sales and promotions
- Changes to flight prices
So if you see a holiday at £900 today and £1,000 tomorrow, it doesn’t necessarily mean you’ve been tracked.
There may simply be fewer rooms or flights left at the cheaper price.
How can you track holiday prices?
If you’re waiting for the right price, there are better ways than clearing your cookies.
Set price alerts – Google Flights allows you to track flight prices and receive notifications when they change.
Check regularly – If you’ve got your eye on a particular holiday, keep an eye on the price and availability.
Be flexible – Try different dates, airports and hotels. Small changes can sometimes make a big difference.
Look out for sales – Holiday companies and airlines regularly launch promotions, so prices can sometimes drop.
Ask a travel agent – We can keep an eye on options and check current prices for you, saving you the hassle of constantly searching.
Should you clear your cookies?
You can, but don’t expect it to save you money.
Using a private browser won’t usually unlock a cheaper holiday. Prices are generally driven by availability, demand and supplier pricing.
What actually helps you get a better price?
The biggest advantage is flexibility.
Changing your dates, departure airport, hotel or board basis can sometimes save much more than any browser trick.
And if you’ve found a holiday you like at a price you’re happy with, don’t assume waiting will make it cheaper. It could go down, but it could also go up.
The bottom line
Clearing your cookies isn’t a secret way to get cheaper holidays.
Track prices, compare your options and be flexible where you can.
And if you don’t want to spend hours doing the searching yourself, Tom & Maria Travel can do it for you.
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